We got fans to know the NFL's best players in a whole new way.
We recruited new fans and drove avidity with a "helmets-off" lifestyle campaign that highlighted both star and Canadian players.
Our "Instagram first" content campaign used interactive polls to bring fans closer to the unique interests, hobbies and off-season pursuits of NFL players with our take on the ice breaker game "Two Truths & a Lie".
Our 360 campaign reached fans across Canada using programmatic and social, earned media (athletes, influencers, fans), broadcast, radio and owned media.
