I'm a Copywriter/Creative Director and over the past 13 years I've worked around the world in all kinds of agencies.
And I have yet to make an ad that everyone in my family likes.
Despite this, my passion for creative strategy and remarkable work has taken me from some of the top agencies in South Africa, like TBWA and M&C Saatchi Abel, all the way to Canada and shops like Wunderman Thompson, trevor//peter, Momentum and Cossette.
It’s what drives me to get up every day and make something new. I love working with my teams, shaping and inspiring creative solutions. I love helping clients see what their brand can be, discovering the impact our ideas can have. Wherever I go be it traditional or non-traditional, digital or design shops, the idea is always first.
Despite this, my passion for creative strategy and remarkable work has taken me from some of the top agencies in South Africa, like TBWA and M&C Saatchi Abel, all the way to Canada and shops like Wunderman Thompson, trevor//peter, Momentum and Cossette.
It’s what drives me to get up every day and make something new. I love working with my teams, shaping and inspiring creative solutions. I love helping clients see what their brand can be, discovering the impact our ideas can have. Wherever I go be it traditional or non-traditional, digital or design shops, the idea is always first.
