We created a campaign where size really doesn’t count.
Hollard is a comprehensive insurer, but South Africa still think they only sell funeral cover. We needed to tell the story that they do more than funeral. In fact, they have the widest range of insurance products that cover practically anything you love. In true Hollard tone of voice, we didn’t focus on what could go wrong, but what could go right.
In our radio spots the stuff people love (and insure) professed their big feelings.
And in return? The campaign got big love and more people insured the stuff they love with Hollard.
