We took McDonald's Canada beyond the burger with a new platform "Love What's Next".
McDonald's has been part of Canadian's lives for over 50 years. So when they came to us to create a new brand trust platform we looked to the past to inspire guests with their vision for the future: Love What's Next.
We launched the new platform with a full 360 campaign and the star of the show was our 60s brand spot directed by award winning director Gary Freedman.