We gave fans the ultimate player content ahead of the SuperBowl.
We needed to amp up the NFL SuperBowl in Canada. So leading up the big game we took the hottest players and created a six part content series around their hottest takes on everything from Ketchup chips to UFO's.
We drove fans to catch our weekly series using social, earned media (athletes, influencers, fans), broadcast, radio and owned media to reveal a whole new side to fans' favourite players.
