Your brain on Christmas - now that's a media launch.
To launch Woolies Christmas with something that the media had never seen before, we gave them their brain on Christmas. Together with Ogilvy Lab, we created an algorithm that used MyndPlay headsets to record and display our media personalities' brain waves as they tasted a Woolies Christmas.
Those brainwaves were recorded and each person received their personalised brain Christmas pattern and wrapping paper. #WooliesChristmas was the darling of the media and their followers.
