We put influencers and the winterized Chuck Taylors to the test.
We created the world's first Arctic TikTok studio to show GenZ they don't have to sacrifice their style when they brave the Canadian winter.
We put 30 influencers and All Stars in our TikTok studio turned Tundra, complete with blowing snow, ice and wind with the simple brief to put their creativity and the Lugged 2.0's to the test.
And do it to the beat of our custom sound track "No Negotiations" created by All Star singer/songwriter Ana Sofia.
TikTok did its thing and within days of launch the Chuck Taylor All Star Lugged 2.0's sold out online, making it one of the most successful launches for Converse.
