We asked the question, who's dad is the 'daddest'?
As the leading food & clothing retailer in South Africa, Woolworths wants to be known as a gifting destination too. To disrupt the Father's Day conversation, we took two of South Africa's most beloved Dad comedians and created a webisode series and social content that showed the country how #DaddingLikeABoss is as easy as telling a dad joke with Woolies.
Our campaign was the boss on social media and got South Africa's ad of the week. Plus Woolies became the number one destination for all things dad.
